We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Global Footprint of ISB Cases
300,000+
Copies sold
100+
Countries
400+
Institutes
Recently Published Cases
See All
Entrepreneurship & Innovation
Ujala Cygnus Hospital: The Challenges of being a Good Samaritan in Healthcare
This case explores the journey of Dr. Shuchin Bajaj and Ujala Cygnus Hospitals (UCH) in delivering affordable tertiary care in India's underserved Tier-2 and Tier-3 cities, where challenges such as limited clinical personnel, low technology adoption, and socioeconomic barriers prevail. Motivated by personal tragedy, Bajaj founded UCH to provide tertiary care to these regions, adopting innovative business models like cross-subsidization, outsourcing, and an asset-light strategy to offer low-cost services. However, UCH's primary revenue source-government healthcare schemes-caused cash flow issues due to delayed reimbursements, while patients faced high out-of-pocket expenses. With over INR 1 billion owed to the hospital at any time, Bajaj faced a critical decision whether to expand into more locations where healthcare was desperately needed or focus on resolving existing operational and financial challenges. This case provides insight into the complexities of scaling healthcare services in resource-constrained environments, fostering discussions on business model innovation, managing growth with sustainability in emerging markets.
Learning Objectives
This case aims to help students understand the challenges of delivering affordable and high-quality healthcare services in underserved Tier-2 and Tier-3 cities. By analyzing the business model innovations of Ujala Cygnus Hospitals (UCH), learners will explore strategies such as cross-subsidization, asset-light approaches, and flexible payment models to sustain operations despite financial constraints. It also examines the impact of socio-economic factors, government healthcare schemes, and the complexities of managing cash flows in a resource-constrained environment. Finally, the case prompts discussion with operational sustainability in the healthcare sector.
Featured Studies
Challenges Faced by Family Businesses in India
02 Apr 2012
The Thomas Schmidheiny Chair of Family Business and Wealth Management at the Indian School of Business conducted a comprehensive research study aimed to capture some of the key practices of Indian family business firms. This paper presents notable managerial and academic insights about Indian family businesses as revealed by the research study.
Customer Centric E-commerce in India - Policy Recommendations
13 Aug 2022
The report looks at the policy landscape of the e-commerce sector in India which has experienced phenomenal growth.
Nightlights as Indicator of Growth in Economic Activity in states of Uttar Pradesh, Punjab, Uttarakhand, and Goa
15 Feb 2023
This report presents data and visualisations for all four states and provides pertinent insights from illustrations on the level and change in economic activity covering all assembly constituencies of these states individually.
Policy Recommendations for Foreign Direct Investments (FDI) for E-commerce Sector in India
22 Nov 2021
This report provides policy recommendations for foreign direct investment in India leading to a customer centric e-commerce regime for India.
Multifunctional Agriculture for Sustainable Development
15 Feb 2023
This report studies the multidimensional framework of a ‘Sustainable Food System’ which aims to provide sufficient and nutritious food, while maximising climate resilience and minimising resource demands as well as negative environmental impacts.
Promotion of cultivation and consumption of nutri-cereals in scheduled areas of Maharashtra, 2019
22 May 2019
This report highlights that selective targeting of certain crops, primarily of cereals such as wheat and rice, through favourable agriculture investment and government procurement policies has led to decline in production as well as consumption of other nutrition rich food grains such as sorghum and millets.
News and Events
TBA
Case Writing and Teaching Worksop 2021
9.00 AM - 10.00 PM
Online
CLMP Staff
The intent of these workshops is to train high-potential faculty and case writers in the case writing and case teaching process.
TBA
Doctoral Consortium on Teaching 2021
9.00 AM - 10.00 PM
Online
CLMP Staff
The objective of this competition is to impart traditional teaching practices through experiential learning.
TBA
Effective Writing Skills for Business Audiences
9.00 AM - 10.00 PM
Online
CLMP Staff
This workshop is meant to introduce you to formats of writing such as case studies, business articles, reports and white papers that are relevant to and popular with business audiences.