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This Privacy Policy explains what information we collect when you visit or use any of ISB’s websites, services, applications, APIs, mobile applications and content (“ISB Services”). It also has information about how we store, process, use, share and delete that information.
What We Collect
ISB does not automatically capture any specific personal information (such as name, phone number and e-mail address) from you, that allows us to identify you individually (Personally Identifiable Information – PII). Any and all such information is obtained when you fill either physical or electronic forms, in which you expressly and explicitly provide your PII towards fulfilment of an ISB Service to you.
ISB does gather information about you such as your Internet Protocol (IP) address, domain name (if applicable), browser type, operating system, date and time of your visit to an ISB Service, and similar analytics information. However, ISB does not attempt any linkage of such analytics data with your identity, unless our systems detect malicious traffic from your end.
In addition, ISB may use 3rd party analytics services (such as Google Analytics) to help us analyse your use of ISB Services. Such 3rd parties may have access to the information that we collect through their services.
How We Use Your Information
The purpose of any and all information that we may collect about you, including any PII and other analytics information, is only to provide an improved and more relevant experience – including but not limited to content and user experience personalisation – of ISB Services to you and other users of ISB Services.
Retention
ISB, being a higher education institution, indefinitely retains all academic and other relevant non-academic records pertaining to individuals and entities that utilise one or more of ISB Services.
Except for the above, ISB stores your PII (if any) only as long as is strictly needed to provide an improved and more relevant experience of ISB Services to you.
ISB retains aggregated and non-identifying information about how users access and utilise ISB Services, to improve such services.
Sharing
ISB never sells your PII (if any) to any 3rd party. ISB does not share your PII (if any) with any 3rd party without prior explicit consent from you, except when such 3rd party is an investigating law enforcement authority or a court of law with applicable jurisdiction.
Security
ISB makes all reasonable efforts to safeguard your PII (if any) and protect it from loss, misuse, unauthorised access or disclosure, unauthorised alteration, or destruction.
Contact
You can contact ISB at dpo@isb.edu at any time, to inquire about, examine, update or request for deletion of your PII (if any) that is stored by us.
Cookies Policy
This Cookies Policy explains what cookies are, how ISB uses cookies and how 3rd parties may use cookies when you visit or use any of ISB’s websites, services, applications, APIs, mobile applications and content (“ISB Services”).
What are Cookies
Cookies are small pieces of text that websites and applications send to your browser or app, when you visit them. A cookie is stored as a simple text file in your browser’s storage or app storage. Only the website or the application that sent that cookie will be able to retrieve, read and update it. A cookie helps the website or the application to recognise a returning user, and helps in easing navigation between pages. It helps in storing your preferences and can help in improving your experience of the website or the application that set it.
Cookies can be transient (“session” cookies) or be stored for longer durations (“persistent” cookies).
How ISB Uses Cookies
When you use one or more ISB Services, we may place one or more cookies in your browser or app.
ISB uses cookies to: enable certain functions of the Service(s), to store your preferences with respect to such Service(s), to provide analytics and to enable a personalised experience of such Service(s).
ISB may use both session and persistent cookies.
Certain ISB Services require authentication, and hence are essentially dependent on cookies. Such Services are inaccessible without allowing cookies.
3rd Party Cookies
ISB may use 3rd party analytics services (such as Google Analytics) to help us analyse your use of ISB Services. Such 3rd parties may use and set certain cookies for such purposes.
Your Choices
If you wish to delete cookies or instruct your browser to refuse (or implicitly delete) cookies, please consult your browser’s documentation.
Please note that should you delete cookies or refuse to accept them, one or more features of the ISB Services that you access may not function as intended. Also, you may not be able to store your preferences with respect to functions such as display of content, availability of services, or availability of features.
Cookie Descriptions:
|
Type |
Domain |
Name |
Purpose |
|
Necessary |
isb.edu |
at_check |
This cookie determines whether the browser accepts cookies. |
|
isb.edu |
com.adobe.reactor.dataElementCookiesMigrated |
Used in context with the cache-function on the website, facilitating data transfer between Adobe DTM on to Adobe Launch |
|
|
|
local_storage_support_test |
The cookie is used in context with the local-storage function in the browser. This function allows the website to load faster by pre-loading certain procedures |
|
|
isb.edu |
s_ptc |
Registers the website's speed and performance. This function can be used in context with statistics and |
|
|
isb.edu |
test |
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for the GDPR-compliance of the website. |
|
|
Preferences |
ads.linkedin.com |
lang |
Remembers the user's selected language version of a website |
|
Statistics |
isb.edu |
_clck |
Collects data on the user’s navigation and behaviour on the website. This is used to compile statistical reports and heatmaps for the website owner |
|
_dc_gtm_UA-# |
used by Google Tag Manager to control the loading of a Google Analytics script tag |
||
|
_ga |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website |
||
|
_ga_# |
Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. |
||
|
_gat |
Used by Google Analytics to throttle request rate |
||
|
_gid |
Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
||
|
AMCV_# |
A unique user ID that recognizes the user on returning visits |
||
|
google-analytics.com |
collect |
Used to send data to Google Analytics ab o u t the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
|
|
isb.edu |
gpv_pn |
Registers statistical data on users' behaviour on the website. Used for internal Analytics by the website operator. |
|
|
pageviewCount |
This cookie is used to identify the frequency of visits and how long the visitor is on the website. The cookie is also used to determine how many and which subpages the visitor visits on a website – this information can be used by the website to optimize the domain and its subpages. |
||
|
|
personalization_id |
This cookie is set by Twitter - The cookie allows the visitor to share content from the website on to their Twitter profile. |
|
|
isb.edu |
s_cc |
Used to check if the user's browser supports cookies |
|
|
isb.edu |
s_getNewRepeat |
This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website |
|
|
isb.edu |
s_pec |
Registers if the user has visited or interacted with pages containing pictures or galleries rooting from third-party services. Used to improve website content and make statistical reports for the website. |
|
|
isb.edu |
s_ppv |
Saves information on what vertical percentage of a page has been displayed to the user. |
|
|
isb.edu |
s_tp |
Registers if the user has visited or interacted with pages contain in g pictures or galleries rooting from third-party services. Used to improve website content and make statistical reports for the website. |
|
|
Marketing |
q.quora.com |
_/ad/#/pixel |
Collects data on user behaviour and interaction in order to optimize the website and make advertisements on the website more relevant. |
|
|
_widgetsettings |
This cookie is set by Twitter - The cookie allows the visitor to share content from the website on to their Twitter profile. |
|
|
isb.edu |
_fbp |
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. |
|
|
isb.edu |
_gcl_au |
Used by Google Ad Sense for experimenting with advertisement efficiency across websites using their services. |
|
|
google.com |
ads/ga-audiences |
Used by Google Ad Words to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. |
|
|
atdmt.com |
ATN |
Targets ads based on behavioural profiling and geographical location. |
|
|
linkedin.com |
bcookie |
Used by the social networking service, Linkedin, for tracking the use of embedded services. |
|
|
linkedin.com |
bscookie |
Used by the social networking service, Linkedin, for tracking the use of embedded services. |
|
|
adsymptotic.com |
d/px |
Collects data on visitors' preferences and behaviour on the website - This information is used to make content and advertisement more relevant to the specific visitor. |
|
|
demdex.net |
demdex |
Via a unique ID that is used for semantic content analysis, the user's navigation on the website is registered and linked to offline data from surveys and similar registrations to display targeted ads. |
|
|
demdex.net |
dpm |
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers. |
|
|
everesttech.net |
everest_g_v2 |
Used for targeted ads and to document the efficacy of each individual ad. |
|
|
facebook.com |
fr |
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. |
|
|
atdmt.com |
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisements. This pairing service is provided by third-party advertisement hubs, which facilitates real-time bidding for advertisers. |
||
|
t.co |
i/adsct |
The cookie is used by Twitter.com in order to determine the number of visitors accessing the website through Twitter advertisement content. |
|
|
doubleclick.net |
IDE |
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
|
|
linkedin.com |
lang |
Set by Linkedin when a web page contains an embedded "Follow us" panel. |
|
|
linkedin.com |
li_sugar |
Collects data on user behaviour and interaction in order to optimize the website and make advertisements on the website more relevant. |
|
|
linkedin.com |
lidc |
Used by the social networking service, Linkedin, for tracking the use of embedded services. |
|
|
isb.edu |
mbox |
This cookie is used to collect non -personal information on the visitor's behaviour and non -personal visitor statistics, which can be used by a third -party ad -targeting agency. |
|
|
doubleclick.net |
test_cookie |
Used to check if the user's browser supports cookies. |
|
|
facebook.com |
tr |
Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers |
|
|
linkedin.com |
UserMatchHistory |
Used to track visitors on multiple websites, in order to present relevant advertisements based on the visitor's preferences. |
|
|
youtube.com |
VISITOR_INFO1_LIVE |
Tries to estimate the users' bandwidth on pages with integrated YouTube videos. |
|
|
youtube.com |
YSC |
Registers a unique ID to keep statistics of what videos from YouTube the user has seen. |
|
|
youtube.com |
yt-remote-cast-installed |
Stores the user's video player preferences using embedded YouTube video. |
|
|
Other |
isb.edu |
_clsk |
|
|
clarity.ms |
CLID |
||
|
isb.edu |
com.adobe.reactor.dataElements.ECID |