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Logy.AI: Revolutionizing Oral Health Through Artificial Intelligence
Capitalizing on the digitalization trend, Logy.AI captures a substantial market in the Indian and Nigerian oral healthcare space, earning a revenue of US$110,000 in FY 2023. The company's international and domestic adoption, which exceeds 200,000 within a year, demonstrates its significant influence and growth potential, while the anticipated 173% growth in FY 2024 signals a clear path to profitability, steering toward financial sustainability while expanding its market presence. Priyanjit Ghosh, Co-founder and CEO of Logy.AI, recalls the path to building Logy.AI. While driving home from a party to celebrate his team's efforts and the impact their solution had made, the exchange of ideas between the founders sparks a profound thought about Logy.AI's way forward. How do they revolutionize the oral healthcare market for their growth journey? Should Logy.AI look beyond oral care to explore AI solutions for other healthcare problems? Should they penetrate new markets with the AI-based oral detection solution they already have? What should be their growth strategy and operating model?
Learning Objectives
By working through the case and its discussion questions, students will have an opportunity to: - identify suitable growth strategies - assess the critical dimensions and the associated implications of building a marketplace, - explore the operating model of platform-based businesses, and - evaluate the key capabilities required at each stage of an entrepreneurial journey.