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Strategy
Ashok Leyland: Leveraging Digital Twins for Business Model Innovation (Case A)
Published:
Sep 30, 2024
Ashok Leyland (AL), the automotive arm of the conglomerate Hinduja Group of India, was among the world’s leading manufacturers of commercial vehicles. Venkatesh Natarajan, President of IT and Chief Digital Officer at AL, had actively led AL’s digital transformation movement for over a decade.
The case study “Leveraging Digital Twins for Business Model Innovation (Case A)” is set in January 2022. Natarajan reflected on AL’s digital transformation journey while addressing the “Future of Factories” summit in Chennai. He highlighted AL’s progress in the domain of Commercial and Connected Vehicles and described how AL transitioned from a product organization to a services-led, data-driven organization. He narrated how AL leveraged digital technologies to ensure its future readiness and mitigate turbulence in the business environment during the COVID-19 pandemic. Toward this end, AL created digital twins, which led to a plethora of business cases. The case study prompts the reader to consider whether connected vehicles could be translated to a higher share of wallet from the customer. Could this help amplify the returns from vehicle sales?
Learning Objectives:
Understand how organizations align their digital transformation vision with the organization’s vision.
- Understand the concept of a digital twin and identify its business benefits.
- Understand how digital transformation helps create business model innovation.
- Understand how organizations manage change at the enterprise level by creating a digital mindset.
- What other organizations can learn from AL’s digital transformation journey.
- Understand how organizations can derive business benefits from monetizing data.
Pub Date:
September 30, 2024
Discipline:
Information Technology
Subjects:
IoT; AI, big data, and cloud computing industry; Digital platform; Digital strategy; Digital Leadership; Digital Twin; Digital Transformation; Business Models; AI and Machine Learning; Digital Mindset
Industry:
Automotive Industry
Source:
Indian School of Business
Product #:
ISB430
Geography:
India
Length:
17 page(s)
₹399.00
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Ashok Leyland: Embarking Upon New Age Digital Technologies (Case B)Ashok Leyland (AL), the automotive arm of the conglomerate Hinduja Group of India, was among the world’s leading manufacturers of commercial vehicles. Venkatesh Natarajan, President of IT and Chief Digital Officer at AL, had actively led AL’s digital transformation movement for over a decade.
The case study “Embarking on New Age Digital Technologies (Case B)” is set in March 2022. Following the events of Case A— “Leveraging Digital Twins for Business Model Innovation,” it leaves the reader pondering how organizations manage change across their value chain. How can organizations prioritize digital interventions? Why do organizations need to create a digital mindset? How can new age technologies reduce the time taken for decision-making while maintaining the cost competitiveness of products and services?
Learning Objectives:
Understand how organizations align their digital transformation vision with the organization’s vision.
- Understand the concept of a digital twin and identify its business benefits.
- Understand how digital transformation helps create business model innovation.
- Understand how organizations manage change at the enterprise level by creating a digital mindset.
- What other organizations can learn from AL’s digital transformation journey.
- Understand how organizations can derive business benefits from monetizing data.
Chandan ChowdhuryPublished: Sep 30, 2024