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Strategy
DHAN Foundation: Delivering Healthcare to the Village Doorstep - A Holistic Healthcare Model (C)
Published:
Jul 24, 2018
DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Set in 2007, this case seeks to synthesize the decade-long experience of DHAN in the realm of healthcare. M. P. Vasimalai (Vasi), DHAN's Executive Director, is tasked with making an important presentation to the Prime Minister and a team of government officials. Obviously, the good work of DHAN in this arena had not gone unnoticed. In preparing his presentation, Vasi must journey through DHAN's experience and the dilemma it is grappling with: whether to continue its healthcare interventions on a project-by-project basis or adopt a holistic healthcare model, bringing together its multiple and diffused healthcare-related initiatives under a common canopy for ease of administration and to derive the benefits of synergy.
Learning Objective
Creating a nuanced and insightful appreciation of the differences between viewing healthcare as a commercial service provided by professional organizations and as a public service that is required to be provided to all the needy at affordable rates, as well as the corresponding economic and social implications. Bringing out the imperative need for evolving holistic healthcare models going beyond the current emphasis on high-cost curative care. Exploring the value and relevance of the strategy of emergence during times of increasing uncertainty and growing complexity.
Pub Date:
Jul 24, 2018
Discipline:
Strategy
Subjects:
Innovation, Product engineering, Service innovation, Strategy
Source:
Indian School of Business
Product #:
ISB111-PDF-ENG
Industry:
Healthcare sector
Geography:
India
Length:
7 Page(s)
₹399.00
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DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (A)DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case A describes the story of an unusual project undertaken by DHAN and several partners to take state-of-the-art medical diagnostic services to the doorsteps of villagers in a remote part of Tamil Nadu. The project was a collaborative effort involving Philips, a leader in electronics, healthcare and lighting; Apollo Hospitals, a major corporate hospital chain in India; Indian Space Research Organisation (ISRO), a high technology research center; and DHAN, a key player in the development sector. The project, anchored by Philips, came to an abrupt halt at the end of 2006 when Philips announced its withdrawal from the venture as the volumes it had anticipated had not materialized and the high overheads associated with the project were proving to be uneconomical. Apollo, also disappointed that it had not reaped the expected benefits from the project, followed suit. With these key collaborators opting out, the technology support of ISRO had little relevance. M. P. Vasimalai (Vasi), the Executive Director of DHAN, reeling from the unexpected termination of an important project that would benefit the community, was faced with a dilemma: Should he follow the lead of Philips and Apollo and abandon the project or find some way to take it forward?
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Delineating the difference between innovation in designing new products and services as against innovation in creating new delivery systems for those products and services. Highlighting the far-reaching impact of the latter type of innovations on providing equitable access to services in general and to essential services like healthcare in particular, to large rural masses, whose paying capacity is much lower than the standard market rates. Driving home the power of frugal engineering and cross-disciplinary innovations in achieving cost reduction and large volumes of service.
D.V.R. SeshadriK. SasidharPublished: Jul 24, 2018 -
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DHAN Foundation: Delivering Healthcare to the Village Doorstep - An Innovative Approach (B)
DHAN Foundation, based in the southern Indian state of Tamil Nadu, was a non-government organization with a difference. It was neither a philanthropic organization nor a service organization but a development organization focused on grassroots development aided by professional management. This series of cases focuses on DHAN's journey in the realm of healthcare, tracing the genesis and evolution of its community health efforts, particularly during the first decade of its existence (1997 to 2007), and describing the challenges the Foundation faced along the way and its responses to those challenges. Case B takes off where Case A leaves Vasi, and describes his decision to set up a secondary care hospital at Theni, Tamil Nadu, following the exit of Philips and Apollo Hospitals from the DISHA project. The case traces the fundraising and project management challenges DHAN faced along the way and its response to those challenges.
Learning Objective
Delineating the difference between innovation in designing new products and services as against innovation in creating new delivery systems for those products and services. Highlighting the far-reaching impact of the latter type of innovations on providing equitable access to services in general and to essential services like healthcare in particular, to large rural masses, whose paying capacity is much lower than the standard market rates. Driving home the power of frugal engineering and cross-disciplinary innovations in achieving cost reduction and large volumes of service.
D.V.R. SeshadriK. SasidharPublished: Jul 24, 2018