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2 Items
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Strategy Moser Baer and OM&T - Choosing a Strategic Partnership Mode"This case is set in December 2006 when the management at Moser Baer India Limited (MBIL) was faced with the critical decision of whether to pursue a strategic partnership with Optical Media and Technology (OM&T) and what form such a partnership should take. MBIL was India's largest and the world's third largest optical storage media manufacturer with a presence in over 82 countries, serviced through marketing offices in India, the United States and Europe. In 2006, MBIL had also entered the photovoltaic (PV) cells industry and aimed to succeed in this new business by leveraging its core process strength in "coating thin films on substrates". OM&T was based in a high technology cluster in Eindhoven, the Netherlands and was known in the industry for its contribution to prototyping, standardization and pilot production of advanced optical disc formats such as Digital Versatile/ Video Disc (DVD) and Blue Laser Discs (Blu-ray discs). For the MBIL management team, all the options were on the table -- a licensing arrangement, a strategic alliance by taking an equity stake in the company or a complete acquisition of the company. After careful evaluation, they had to choose the most appropriate option and arrive at a decision."
Learning Objective
The case is structured to achieve the following pedagogical objectives: a) Highlight the uncertain dynamics within a high-growth and a technology intensive industry. b) Allow students to choose between organic vs. inorganic growth options. c) Evaluate the costs and benefits of different modes of inorganic growth in order to identify the best option for strategic partnership in a given context.
Learn MorePublished: Jun 25, 2014₹399.00 -
Operations Management Aahan (A): Diagnosing Tuberculosis in Rural India
Manish Bhardwaj, co-founder of Innovators in Health, is contemplating setting up Aahan, a community based tuberculosis (TB) control program in rural India. The case describes TB diagnosis and treatment in the public and private healthcare sectors in India and the attendant challenges. A number of candidate interventions aimed at improving the existing system of healthcare delivery are presented at the end of the case, each one of which could form the core of Aahan. Students are encouraged to use operations management principles to quantify the potential public health benefits and costs of these interventions and prioritize them accordingly. Key concepts include process flow mapping, flow balance, Little's Law and selection of appropriate process measures based on the strategic objective of the process.
Learn MoreLearning Objective
1. Illustrate process analysis through a public health application: (i) Process flow diagrams, (ii) Quantifying performance with appropriate metrics, and (iii) Little's law; 2. Quantify the link between operational changes in healthcare delivery and health outcomes via operational interventions; 3. Sensitize students to the interdependence between the following aspects of healthcare delivery in a resource-limited setting: (i) Public and private systems, (ii) Prevention, diagnosis and treatment.
Published: Feb 15, 2013₹399.00
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- Author Priyank Arora Remove This Item