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  1. Sony Music (India)
    IT Management Sony Music (India)

    "This case study illustrates the principles of disruptive innovation in the context of the music industry in India. Widespread technological changes, including the spread of the Internet and mobile penetration, began to redefine the industry in terms of the way music was created, accessed and consumed. With these technological changes sweeping the industry in a relatively short time frame, the cost of music creation and consumption declined rapidly and incumbents began to find it difficult to sustain operations at current profit margins. The Indian music industry was the archetype of an industry disrupted by technological forces. In such a scenario, the case highlights the dilemma of Sony Music India, a large music recording company, which had been operating in the Indian music industry since 1998 and was now exploring the potential options available for growth and profitability in the evolving digital music space. The Indian subsidiary benefits from learning from its parent but operates under a different business model. The case is set in 2012, and places the student in the shoes of Vivek Paul, Head of Digital Media, who is pondering over what form Sony's digital platform offering should take. How different was the Indian music landscape from the West? What were the disruptive impacts? Should the response of the company mirror its parent corporation? What was the economic upside? Should the company sell exclusively through its own site? Should the company launch a separate organization to manage its digital business? "

    Learning Objective

    This case is designed for course sessions that focus on disruptive innovations in general, and on how information technologies disrupt industries, including business models, products, services and competitive strategies, in particular. It views the challenge of industry disruption from an incumbent's perspective, and requires the student to examine some of the key technological invariants that trigger disruptions and understand how these disrupted the music industry.

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    Published: Feb 15, 2013
    ₹399.00
  2. Azim Premji Trust: The Endowment Model in an Emerging Market
    Finance Azim Premji Trust: The Endowment Model in an Emerging Market

    The Azim Premji Trust, among the largest philanthropic trusts in India, had its origins in 2001, when Azim Premji transferred Wipro shares worth US$ 125 million to the trust. As of March 31, 2017, the trust had a corpus fund of US$ 9 billion. The trust's goal was to support Premji's philanthropic pursuits through two organizations -- the Azim Premji Foundation and Azim Premji Philanthropic Initiatives. Both beneficiaries had distinct, ambitious philanthropic objectives that required large, ongoing funding. The trust's Chief Endowment Officer, K. R. Lakshminarayana, had been given the responsibility of planning the future of one of India's first endowments. The endowment was tasked with maximizing total return over a long horizon. Therefore, the trust had deliberately been created as a taxable entity to allow it the freedom to make large investments in equities and alternatives. The case describes the challenges Lakshminarayana, widely known as Lan, faced in arriving at a strategic asset allocation model in an emerging market with limited investment talent and investment firms and constraints on the trust's ability to invest outside India.

    Learning Objective

    1. Identify and describe an exhaustive list of investment philosophies and investment opportunities available to the Azim Premji Trust.
    2. Identify and describe any changes in the ways through which the Azim Premji Trust invests as institutions and investment opportunities improve in India.
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    ₹399.00
  3. Journey to $100 Million: Mettl, an Indian Online Assessment Startup
    Entrepreneurship & Innovation Journey to $100 Million: Mettl, an Indian Online Assessment Startup

    The case can be used in a session on entrepreneurship, disruptive technology innovation, or focus as an aspect of strategy. The case profiles Mettl Inc., an Indian online assessment startup, as it lays the groundwork for becoming one of India's first software as a service (SAAS) companies to breach the USD 100 million thresholds. Solving for flexibility, system resilience, dispersed geographical spread of candidates and test integrity, Mettl was looking to develop a viable alternative to traditional assessment methods. The case provides an outline of the assessment industry and the factors that influence Mettl's market strategy. Using the personal journeys of Mettl's founders Ketan Kapoor and Tonmoy Shingal as a narrative hook to play itself out, the case traces the conception of their initial vision and examines the market forces that led them to pivot and build a technology platform that delivered assessments. It goes on to chronicle Mettl's journey from the garage to a dedicated office in the Indian National Capital Region (NCR). Successes, setbacks, and the factors on which they are predicated are discussed in detail. The case also chronicles various rounds of funding and provides critical insights into the thinking of India's pre-eminent early stage venture capitalists. It then ventures to put this initial success in perspective and asks the hard question about the future of the enterprise: How would Kapoor and Shingal traverse the road to 100 million?

    Learning Objective

    • To help students see that technologies, while they have the potential to be disruptive, need to be stewarded to market to be ultimately successful.
    • To set the stage for a discussion on "focus as a key construct of strategy.
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    ₹399.00

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