Human Resource Management Uniting Spirits: The Path to a New Culture at Diageo India
The case describes the culture-building journey at Diageo India, formerly United Spirits Limited (USL). Diageo plc, a global leader in premium alcohol beverages, acquired a majority stake in Indian spirits company USL in 2013-14. The company manufactured, sold, and distributed a portfolio of premium alcohol beverage brands, some imported and others locally manufactured such as Johnnie Walker, Black Dog, Antiquity, Signature, Royal Challenge, McDowell's No.1, Smirnoff, and Captain Morgan. On taking over USL, Diageo made culture change one of its top strategic priorities. This was a challenging task since USL's close to 200-year-old history was marked by frequent cultural shifts resulting from a series of mergers and acquisitions. Anand Kripalu, the CEO of Diageo India, worked closely with Ivan Menezes, the chief executive of global Diageo, the HR function, and the leadership team to identify the four cultural pillars of the organization: breaking hierarchies, celebrating life, ensuring complete compliance, and fostering cross-company collaboration. Kripalu and Aarif Aziz, chief human resources officer of Diageo India, worked programmatically with other functions to deepen and institutionalize each of the four culture pillars. This case outlines Diageo India's initiatives and efforts in each of the pillars. Set in 2020, the case also looks at the extraordinary circumstances created by the COVID-19 pandemic, which prompted the company to accelerate its culture-building efforts. The case closes with Kripalu and Aziz discussing how the gains made at Diageo India thus far could be institutionalized and how to sustain the cultural transformation they had initiated.
The case is designed to be taught in postgraduate- and undergraduate-level courses in Business Administration and in Executive Education programs. Learning Objectives: Recognize the significance of organizational culture, Analyze the organizational culture change process in the context of mergers and acquisitions, Determine the programmatic actions and initiatives require to bring about culture change, Appreciate the role of leaders and teams in the culture change process.Learn More
Human Resource Management SAP Labs India: Building an Inclusive Organization
This case describes how SAP Labs India, a research and development center of SAP SE introduced and pursued a wide range of diversity and inclusion (D&I) programs across the organization. Set in September 2020, amid the COVID-19 pandemic, it narrates the story of Sap Labs' D&I journey of over a decade. Told from the perspective of Shraddhanjali Rao, VP, Human Resources, and other company executives, the case outlines and examines different diversity programs that were instituted around four pillars of D&I, namely, (i) gender, (ii) culture and identity (LGBTQ employees), (iii) cross-generational employees and (iv) differently abled people. The case discusses the company's efforts to promote awareness and adoption of its diversity goals across these four pillars and the challenges it faced along the way through the perspectives of a cross-section of program leaders. The case raises the following questions: Did the programmatic efforts to implement diversity initiatives lead to inclusion at SAP Labs? What were the challenges in promoting these initiatives? Did they degenerate to tokenism? What could SAP Labs have done better to institutionalize its commitment to diversity in the workplace? Beyond diversity, what more could SAP Labs do in the future to embrace an inclusive culture?
- Analyze diversity promotion programs and understand what works and what does not
- Examine the role of various stakeholders in the design and implementation of D&I programs
- Understand how to go beyond diversity and ensure inclusion
- Determine key success factors for institutionalizing diversity and inclusion at workplaces
- Understand and appreciate the business and organizational rationale for D&I
Human Resource Management Building a Great Place to Work: Intuit India
Intuit India, a fully owned subsidiary of Intuit Inc., a US multinational company, has been in the business of developing financial software for small businesses, accountants and individuals. The case is about how Intuit's India unit got to be recognized as India's no 1 "great place to work" through a competitive assessment among 600 of India's employers in 2017. This accomplishment was significant for Intuit India because it had toppled corporate giants like Google and American Express who had held on to the top rank in the previous years. The case narrates the history of Intuit's seven-year journey to the top rank in the Great Place to Work rankings and engages students in learning about what it takes to build a great place to work and sustain it over time. Intuit India was established in 2005, and grew to 1,050 employees on its rolls by 2017. Intuit India had consciously worked towards building a great place to work since 2010. The next seven years had been a roller-coaster ride, full of surprises and ups and downs. In its attempt to break into the top 10 and reduce its variability on the rankings, Intuit did many things that can give us insights into what it takes to build a great place to work. The case raises many questions and offers several insights in how sound HR and People Leadership practices can build a vibrant organizational culture and help build a great place to work.
The objective of the case analysis and discussion is to help participants address and answer the questions across a wide range of topics in talent management, leadership, people, culture, employer branding and Great Places to Work. This case can be taught at the MBA level as well in executive education programs. The case can be taught in courses across a range of subject areas, namely, Human Resources Management (HRM), Human Capital Strategies, Talent Management and Employee-centric leadership.