The Data Story
COVID-19 has exposed the fault lines in India’s healthcare infrastructure. It has made clear the need for a strong healthcare system, the continuing lack of which puts entire economies and populations at risk.
COVID-19 gave a phenomenal digital fillip to our digital lives like never before. It would not be an exaggeration then to say that this pandemic achieved digital growth and consumer adoption in a few months that would otherwise have taken a number of years. The Data Story brings you interesting contrasts on new age consumption behaviour, comparing pre-COVID and post-lockdown data from KalaGato, an automated consumer and market insights platform which collected and analysed consumer behaviour data from 5.5 million smartphone users.
Social-media and digital platforms are transforming lives like never before and crowdfunding is increasingly emerging as the new way to use these as tools to survive and thrive in challenging times. From calling for help to survive a life-threatening condition, to executing a business idea with funds from strangers, or funding higher studies abroad, to raising funds for the less fortunate during the prolonged pandemic, the power of people has never been so well-defined as it is now via crowdfunding platforms. These digital platforms are making lives easier for those in need and in numerous ways possible.