We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
IT Management
An Artificial Intelligence (AI)-Based Disruptive Innovation in Cataract Screening: The Case of E-Paarvai
Published:
Mar 28, 2023
This case examines the vital social problem of the rising incidence of cataracts in India, especially in the elderly population. It describes the design and deployment of e-Paarvai, an AI-based digital health solution in more than 30 districts of rural Tamil Nadu, India, which helped screen about 25,000 cataract patients within ten months of its launch. It describes how design thinking and digital intervention could lead to effective health service delivery for social good. Specifically, this case focuses on: (1) elements of a service ecosystem, (2) the characterization of various personas and customer journey maps using design thinking (3) the application of emerging digital technologies like AI to solve challenging, complex social problems.
Learning Objectives
The key learnings involve understanding the complex nature of the service ecosystem, design thinking, persona and customer journey mapping, and digital technology design and deployment in healthcare, service contexts. By working through the case, participants could appreciate how emerging digital technologies like AI could solve complex problems.
Pub Date:
Mar 28, 2023
Discipline:
Information Technology
Subjects:
Ai And Machine Learning, Design Thinking, Disruptive Innovation, Information Systems, Innovation, Operations and Supply Chain Management, Product Development, Project Management, Service Management, Technology and Analytics
Source:
Indian School of Business
Product #:
ISB368-PDF-ENG
Industry:
Healthcare service industry
Geography:
India
Length:
18 page(s)
₹399.00